Product: Iconic Lay Flat Duffel
Brand: Vera Bradley
Our latest (and possibly greatest) innovation is an update to the iconic travel bag that started it all: the Vera Bradley Duffel! Completely re-imagined, this new must-have bag has everything we all love about the classic duffel – soft silhouette, casual styling and roomy interior. But it's been completely redesigned to unzip on three full sides to open like a suitcase — making packing (and outfit picking!) so much more practical.
• Exterior zip pocket and two slip pockets
• Inside, two mesh compartment dividers (one with a one zip pocket)
• Two carry handles and one long, removable shoulder strap
• Zip closures
• Trolley sleeve
Why should this product be considered?
At the heart of this new innovation is a signature style that's truly beloved. The Vera Bradley Duffel is the very first bag we ever made, and it’s something our customer has been buying — and loving! — for 37 years.
We knew if we were going to tackle updating something so iconic like the Duffel, we had to first preserve everything she loves most: its roomy size, soft silhouette and casual styling. We also knew an update had to be super purposeful and super meaningful.
We studied how women travel today, how they pack and how they use travel bags throughout a trip. We knew our update had to make packing, and organizing, even easier. Our solve was something never done with our duffel before: a three-sided zip around that allows the duffel to open completely and lay flat, like a traditional suitcase.
Inspired by that traditional suitcase functionality, we took our design a step further and added two separate zip mesh compartments and an interior zip pocket. These compartments not only keep items in place and offer visibility, they let her move things as she progresses through a trip, giving her a place for worn clothes or shoes, for example.
The result is a true game-changer. We launched the Lay Flat Duffel in our traditional soft-sided luggage fabric in February 2019. Based on its early success, we have plans to launch the Lay Flat Duffel in our signature cotton and performance twill (a new performance-based fabrication designed to be lightweight, durable and water-repellent) in Fall 2019.