Launched in January 2011, this initiative is designed to target consumers via short lead press coverage and social media during key gifting moments such as Valentine’s Day, Father’s Day, Mother’s Day & Holiday. Influential editors and bloggers attend the events to view and engage with the season’s best gifts and trends as provided by our team. We also work with a group of out-of-town outlets to maximize our network & coverage.
Recent press opportunities in 2018 included our Valentine’s Day Gifting, where we sent over 40 bags to significant editors, bloggers and influences and we hosted a Mother’s Day press preview at Blonde & Co and a Father’s press event both of which previewed ideal gifts for mother’s and father’s day.
We have also partnered with The Daily Mail and The Scene to do live Facebook features showcasing products from our previews.
Past press attendees have included:
The Daily Mail
The New York Times
The Today Show
Who, What Wear