Vera Bradley x New Hope Girls Collaboration

Screen Shot 2019-03-05 at 10.11.21 AM.png

Vera Bradley x New Hope Girls Collaboration

By Lauren Parker

International Women’s Day is this Friday, March 8, so let’s give a shout out to accessories brand, Vera Bradley, which has partnered with New Hope Girls , a non-profit organization that works to alleviate poverty by building self-sustaining model schools in impoverished communities in the Dominican Republic, providing hope for the most vulnerable living in poverty, girls ages 9-18. The organization provides a safe house for the region’s most vulnerable girls, and also has established a workshop to create and sell handbags that provide jobs, dignity and funds.

For the Vera Bradley collaboration, The New Hope Girls designed a limited release of hobo bags and travel pouches in an exclusive Vera Bradley print. Starting on International Womens Day, the bags wille be available for purchase online and in stores, with proceeds donated to the New Hope Girls. Retails are $15 for the pouch and $55 for the hobo.

“New Hope has given these girls’ mothers jobs and a powerful platform to provide for their families with honor and dignity,” says Vera Bradley’s Chief Creative Officer Beatrice MacCabe.

To foster the relationship further and to sync the design inspiration, New Hope Girls visited Vera Bradley headquarters in Fort Wayne, Indiana, visiting the production facility and working on print design with the print team. “Members of our own team had visited the New Hope Girls facility in the Dominican Republic in March of 2018 and designed, furnished and decorated one of their bunk rooms, and met the teams and all the women and girls who benefit from this wonderful program,” she added. “The team also cut the ribbon on their new sewing room, which was a huge milestone for the New Hope Girls team.  Our head sample maker stayed onsite for a week to help their teams implement best practices with the bag making in their sewing room.”

 The resulting style for the collaboration is one of New Hope Girls’ most classic designs. All the bags were sewn in their Dominican Republic sewing room.

 Vera Bradley has supported New Hope Girls since 2016.

Screen Shot 2019-03-05 at 10.12.35 AM.png
Noor Nanda