How Did Pantone Pick "Living Coral" as Its 2019 Color of the Year?
By Lauren Parker, Contributing Editor
Has the color coral been blowing up on your Instagram feed? Then you're following the right fashion influencers!
Color authority Pantone has spoken and named the "social and spirited" Living Coral as its 2019 Color of the Year, and this natural, warm, golden hue is soon to be everywhere.
According to Pantone, the color choice is about nature's nurture in reaction to the onslaught of digital technology and social media that's increasingly embedding itself into our daily lives. (That said, doesn't the color resonate nicely on your phone, computer or tablet as you're reading this?)
As is always the case with Pantone's color announcements, designers will be picking up the "vibrant yet mellow" hue in their ready to wear and accessories for SS19. I also expect the literal branch coral motif to be key as well. Shell jewelry has already made noticeable appearances on the Spring 2019 runways, so pops of branch coral will only heighten the experience. Look for pillows, scarves and apparel with coral motif prints too.
"With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord," says Leatrice Eiseman, Executive Director of the Pantone Color Institute. "Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression."
With sustainability and environmentalism such hot topics, it's not surprising that Pantone selected a color from nature, but I like that it's a bright choice and not an earthy brown or muted green. I did have my 2019 color bets on a vibrant Gen Z yellow, since we all need some sunny optimism in our lives these days and so many have already embraced the color. But Living Coral still hits those high notes in my fashion book.
So who's dreaming of that scuba diving vacation now?