Wednesday, June 10th
5:30pm - 7:00pm
(Zoom begins at 6:00pm)

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In today’s fragmented retail landscape, success is no longer about winning on a single platform — it’s about building a system that drives demand wherever your customer chooses to shop.

Most brands are optimizing one channel while losing the consumer three steps earlier. In this session, Lara Schmoisman unpacks the Halo Effect — the compounding advantage that comes when brand, content, AI readiness, and conversion work as a system, not in silos. You don’t control where your customer buys. You do control whether she trusts you when she gets there. Lara will show you how to build a brand that works across the entire journey — not just the last click.