Simon G: The Strategist Behind The Shine

The COO of Simon G. is writing the brand’s next chapter with precision and purpose.

When you meet Brooke Brinkman, the first thing you notice is her clarity. She thinks quickly, listens deeply, and sees the whole board. Hers is the kind of mind that anticipates what’s coming and adjusts before anyone else even senses a shift. It’s no surprise, then, to learn she was a national-level softball catcher — the sport’s most strategic position — growing up. The qualities that define an elite catcher — leadership, calm under pressure, precision, power, and a panoramic grasp of the field — continue to shape who she is today.

Brooke Brinkman in a cream suit sitting on a bench in a warmly lit interior, smiling beside a glass display case filled with delicate blue flowers and Simon G Jewelry

A wall covered with handwritten notes, sketches, and pinned jewelry designs, creating a collage of creative inspiration and ideas. Among the papers are Simon G necklaces hanging from pins

“My parents always said, ‘The more you put in, the more you get out,’” she recalled. “I’ve always seen myself as a problem solver. Even as a kid, I wanted to be a CEO. I wanted to be an agent of change.”

That lens — equal parts grit, curiosity, service, and strategy — has shaped Brinkman’s trajectory. It’s also the perspective through which she now sees, guides, and safeguards American jewelry’s celebrated Simon G. brand.

See the full article or explore the entire Ac Magazine Spring Issue 2026.