Revo: A Legacy That Sees The Future
Rooted in heritage, the performance eyewear pioneer brings a blend of science and culture to the modern adventurer.
In 1985, NASA astrophysicist and optical engineer Dr. Mitch Ruda had a breakthrough: what if the same coatings used to protect satellites from space radiation could shield human eyes from the sun? That idea sparked the launch of Revo, a performance eyewear brand that continues to leave its mark on fashion, sports, and tech history.
Now celebrating its 40th anniversary, Revo remains as vibrant and innovative as ever. To mark the milestone, I sat down with Cliff Robinson, CEO of B. Robinson, which has owned Revo for the past six years. We met at the sunwear brand’s flagship store in SoHo, New York — a sleek, modern space opened just over a year ago that reflects Revo’s signature aesthetic and advanced engineering.
For the full article in the Ac Eye Fall 2025 issue, click HERE. To read the entire issue, click HERE.