Platinum Born: From Eternal Love to Everyday Luxury

My wedding band tells the story better than any marketing campaign ever could. It’s a delicate eternity band that was originally set in 14k white gold. After losing my fourth diamond, my husband decided enough was enough and had it reset in platinum. Since then, despite an active lifestyle, I haven’t lost a single stone — and the metal’s color has never changed. It looks today as luminous as the day I slipped it back on my finger. My experience with platinum has been nothing short of exceptional.

That, as Jenny Luker, president of Platinum Guild International USA (PGI USA), will tell you, is no accident. Luker has spent three decades promoting and protecting platinum’s place in fine jewelry and has led PGI USA since 2016. “Platinum is truly the metal made to last,” she said. “It’s stronger, purer, and more enduring than anything else in the jewelry world.”