Jen Cullen Williams: The Behind the Scenes Brilliance of an Industry Insider

I first met Jen Cullen Williams years ago at a trade show. We grabbed a quick coffee — no agenda, just two industry people connecting — and ended up bonding over concern for a mutual dear friend who was quite ill at the time. That conversation set the tone for what has become a long friendship and deep professional respect.

Always calm, capable, and a connector of dots behind the scenes at some of the most important shows in our industry, Cullen Williams continues to make a lasting impression on those who cross her path. Through her firm, Jen Cullen Williams Communications, she oversees PR and media relations for JCK and helps shape its educational programming and communications strategy. She also represents an impressive roster of clients, including Vision Expo, JCK/Luxury, Functional Fabric Fair, and Rio Grande. “I love the business-to-business side,” she said. “Trade shows bring people together in ways that shape the industry for years to come.”