Kenmark Eyewear + Vera Wang
The Allure of Couture
A shared dedication to craftsmanship has been the backbone of the licensing agreement between Kenmark Eyewear and Vera Wang, a designer known for her timeless elegance and modern aesthetic.
Kenmark Eyewear + Vera Wang
The agreement, which has been renewed through 2030, grants Kenmark the exclusive rights to design, manufacture, and globally distribute Vera Wang Eyewear collections. “We are delighted to continue our nearly 25-year partnership with Vera Wang, a true icon in the world of fashion,” .said Jason Wehlage, CEO of Kenmark Eyewear.
Future collections, featuring both optical frames and sunglasses, will continue to showcase the fine detailing, high-quality materials, and modern silhouettes that have been appealing to fashionforward consumers since the collection’s launch nearly 25 years ago. Additionally, the launch of the new Vera Wang Haute line in 2024 is set to further elevate success in the luxury eyewear market. “In an ever-evolving eyewear industry, Vera Wang’s collections have consistently set the standard for fashion and design excellence,” said Mark Katz, EVP, Premium Fashion Vertical, WHP Global, which owns the Vera Wang brand. “We look forward to continuing this legacy, bringing innovation and sophistication to consumers worldwide.”
Vera Wang plays a pivotal role in Kenmark’s brand portfolio and the enduring collaboration is a testament to the strong partnership and shared vision between both teams. Kenmark plans to move forward, building on its legacy to foster growth and success in the years ahead.
The renewal also reflects a shared dedication to crafting eyewear that embodies the artistry and quality synonymous with both Vera Wang and Kenmark Eyewear. Laura Howard, Kenmark Eyewear director of design, sums it up best: “We’re deeply honored to continue our relationship with Vera Wang. Her artistic vision and commitment to design are unmatched, and we’re excited for what the future holds.”