A Legacy of Style
Seven Hills brings the beauty of small batch, luxury accessories to generation next
By Karen Giberson
For Mimi Kelly, the vision — and her role model — was clear from the start. Inspired by her love of San Francisco and the legacy and lessons of her mother’s leather goods collection 49 Square Miles, Kelly set out to fill a void in the market with Seven Hills, a direct-to-consumer belt brand aimed at a younger audience.
Built on seven hills, San Francisco and its unique vibe blending the best of west and east coast living has long been an inspiration for Kelly and her fashion executive mother Lisa Rissetto (who named her brand after musician Paul Kantner’s famous quote that SF is “49 square miles surrounded by reality”).
“There are very few direct-to-consumer belt brands,” said Kelly, who is positioning her collection between department store offerings and high-end designer pieces hoping to attract the generation of consumers who shop on platforms like Revolve.
Kelly knew from the outset that this new venture would be called Seven Hills — a name with deep personal significance and a natural extension of the legacy her mother had built with 49 Square Miles and its parent company G. Hensler.
Read the full interview in Ac Magazine's First Fall Issue HERE.