Press Play
Eyewear Designer Jeff Press turns a lifestyle into a brand.
By Kristen Spina
Jeff Press is easily one of the nicest guys you'll ever meet. He's also a man with a plan. As he spoke about the launch of Press Eyewear, it was immediately clear that his vision--as a designer, an artist, and an entrepreneur--was 110% a reflection of everything he knows and loves.
This new venture is the evolution of years in the optical arena. This is not Jeff Press at Robert Marc or Morganthal Fredric, the two eyewear icons that gave him his start in the business.
This is Jeff Press at Press Eyewear; a subtle, yet important distinction in the world of creativity and design. “One of the things that is interesting, is when you inherit brands, there are already guardrails in place. And you may stretch those guardrails to some extent, but those guardrails are right because brands should have an ethos,” he explained. “When you are creating a new brand, you have to set your own guardrails and that is something that is super liberating, but also kind of scary.”
Read the rest of the thrilling interview in the Holiday issue of Ac Magazine HERE.