Marcolin Debuts New MCM Eyewear Collection
Designed for the unconventional spirit, fluid, personality, and dynamic attitude of a savvy digital nomad consumer.
German luxury brand MCM is unveiling its Autumn/Winter 2024 Eyewear collection in partnership with global optical player Marcolin. MCM Eyewear — one of the newest additions to Marcolin’s carefully curated portfolio — blends heritage craftsmanship with innovation, drawing inspiration from iconic elements of the German fashion house’s prestigious history, including its unique hand-drawn logo of laurel leaves tied with a ribbon.
MCM, which stands for Modern Creation München, was established in 1976 during the Golden Age of Munich, an era known for jet set influencers, disco, and bright lights. Today, the global creative hub of this diverse, multicultural brand is based in Berlin where advanced technology and modern craftsmanship help to define its aesthetic.
The AW24 Eyewear collection carries that aesthetic into the optical arena.
To read the full interview head to the First Fall issue of Ac Magazine HERE.