Jennifer Fisher Comes Full Circle
The savvy designer is taking her namesake collection to the next level.
By Roxanne Robinson
Like most parents of college students, Jennifer Fisher carted her son off to college in late August ahead of the school year.
For the mompreneur — whose business was founded in 2006 after her son was born and she couldn’t find any personalized jewelry to commemorate the occasion — college drop-off was a full circle moment, one that marked both the evolution of her business and her role as a parent.
Having partnered with Centric Brands, led by Jason Rabin and Jarrod Kahn, in April of 2024, the jeweler and all-around creative is taking her namesake collection to the next level.
As we spoke, Fisher was prepping for a shoot at her Soho store (which opened in 2022) with @itgirltheseries creator Bailey Taylor. Given Fisher’s natural penchant for social media, it’s no wonder the buzzy “it girl” account chose the creative businesswoman who frequently stars in her brand’s social feeds and campaigns, something she said came about organically.
“It wasn’t intentional, I was putting myself out there and showing my daily life, doing all of these things,” Fisher said. “Many designers are too mysterious, a lot of people don’t put it out there. My approach is that I’m just like everyone else and here to do the best I can. I show the hard work, and what it takes to succeed and not just a perfect image. There is something about that which resonates with people when they see it.” Fisher personally manages all her social media accounts, including a ShopMy influencer platform account.
From her spacious new office space in the Empire State Building, where the walls are lined with coveted print magazine covers featuring her jewelry, Fisher told me she finally has the support to focus primarily on the creative aspects of her role.
“I now have a design team that also helps with production, and we are working on more trend-focused offerings, such as the City Link pre-fall collection. We have a chain group called Empire releasing in October,” she said, alluding to the brand’s multi-level headquarters in the Empire State Building. Focused on necklaces and bracelets, the first two introductions are the Tribeca and Soho styles named for the neighborhoods Fisher feels most connected to. Also upcoming for fall are the Puffy Daggers and Puffy Cushions styles born from the original Puffy Heart models. An upcoming campaign will use her adopted hometown of New York as a background and focus on ‘city girls’ all-around town decked out in Jennifer Fisher baubles.
Her new partnership also yields an in-house studio allowing the team to be nimble when it comes to product shots, video, and other content. Teaming up with Centric Brands which also partners in manufacturing accessories and other items for Coach, Kate Spade, and Zac Posen, propelled a more “targeted and focused” approach to the Jennifer Fisher brand. “I have been so earring-focused; I’m known as the Queen of Hoops. It’s time to pay attention to other body parts,” Fisher quipped, noting that more rings, bracelets and seasonal offerings are on the horizon. “We are data-driven, and our research highlighted some over-saturation so we will discontinue some items. I made so many different hoops it made it overwhelming for customers to shop so we are cutting some style numbers to target best sellers. Though they will always be in the archives.”
To read the rest of our interview with the iconic brand head to our First Fall issue of Ac Magazine HERE.