New Frame of Mind
Canada Goose x Marchon
Photographed by Andrew Egan
Hair and Makeup by Bruce Dean
With the resurgence of sport-centric eyewear and the growing importance of multifunctionality in frame design, Canada Goose — a renowned premium outerwear brand — is launching its inaugural collection of eyewear with Marchon for the coming season. Designed to perform in any environment, this SS25 line seamlessly blends innovation, style, and sustainability — key pillars of Canada Goose’s legacy. With 18 sun and 23 optical designs, the collection is centered around premium frames crafted from cutting-edge, eco-conscious materials.
“Eyewear is a natural extension of our commitment to exceptional quality and performance,” said Carrie Baker, president of Brand and Commercial, Canada Goose. “Our first-ever collection combines timeless design with innovative craftsmanship, offering versatile styles that reflect our heritage while meeting the demands of modern life. With a focus on style, functionality, and sustainability, this collection is designed to inspire confidence and provide protection, wherever life takes our customers.”
Classic elements from the brand’s celebrated outerwear line, including the iconic disc logo and reflective detailing, appear throughout the collection. The frames feature bio-based and recycled Acetate Renew, a trademarked plant-based resin, and lightweight titanium, reinforcing Canada Goose’s dedication to environmentally responsible craftsmanship. The collection also includes low-bridge-fit frames for added comfort and inclusivity.
Gabriele Bonapersona, chief brand officer at Marchon Eyewear, Inc., shared enthusiasm about the collaboration. “We are thrilled to introduce the Canada Goose eyewear collection, bringing performance-luxury frames to our portfolio. With sustainability at the forefront of design, alongside innovative solutions for materials and lenses, we are confident that consumers will be excited about this offering.”
Canada Goose eyewear will be available at select optical retailers, department stores, Canada Goose boutiques, and online at canadagoose.com and eyeconic.com.
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