Effortless Elegance

In 2009, von Auersperg stepped into the creative space. Seeking a new hobby, she reached for a paint brush. It was a natural fit. Shortly thereafter, she began working with a design team to transfer her paintings to fabric, which led to the birth of her iconic namesake brand — AvA. As the collection grew, von Auersperg focused on creative direction while Kneissl Zweig came on board to handle marketing while also juggling life as a teacher. Soon, the pair realized the brand was about to boom, prompting Kneissl Zweig to give up her teaching job and commit to the company full time. And now thanks to their dedicated work, thousands of devoted customers eagerly await every collection — filling their wardrobes with colorful and luxurious kaftans, ponchos, and other effortless pieces.