The 4CCCCEES of Shoe Success

“Shoes have a great influence on the posture and walking of the wearer,” Park explained. “In that sense, the two keywords, ‘confidence’ and ‘comfort’ are connected, giving the wearer confidence by making movement freer. Shoes should no longer be bothersome when walking, running, standing, and sitting, but further encourage more activity.”

Contemporary refers to the shoe’s modern design. “This keyword signifies the beauty of current trends and applying the latest materials and production methods to my designs,” she continued, adding that emotions, such as love, challenge, and confidence, are a result of curiosity. “4CCCCEES unique style often evokes curiosity for our customers, which is exactly what I am trying to tap into.”

That customer according to Park is in their late 20s to 30s, intelligent, self-assured, playful, and equally ambitious and excited about their career. “We design shoes for people who understand and value the balance of aesthetic and practicality in each of our shoes,” she noted.

Innovation is also at the core of the brand. The popular Mellow sandal has a cushy comfy sole and puffy leather upper with components in multi-color ways. Her new Osha kitten heel style — first introduced for Summer 2024 — comes in padded or two-piece buckle-style uppers and has an added support feature on the heel’s outsole among other comfort-driven features. For fall, the Mellow sole is interpreted on sneakers, boots, shearling-lined sandals, and desert boot variations. “The diamond padding applied on the arch, and the widened footbed distributes the pressure to the entire foot when walking. These functional features are also visually interesting design points when finished with a fun mix of colors,” Park explained. Building upon this design will be the new dressier Mirror style coming out for Summer 2025.